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CHINESE STAR AYI JIHU ‘Paying it forward’ as GLOBAL AMBASSADOR FOR BOOKER AUTISM FOUNDATION OF LOUISVILLE, BAFOL
Chinese star Ayi Jihu yet again leads the way in her mission to bring people together and help people all over the world, part of her ‘Pay it forward’ approach to Charity and philanthropy by becoming the Global Ambassador for The Booker Autism Foundation of Louisville (BAFOL)
The mission of the Booker Autism Foundation of Louisville is to support people in their time of need and raise public awareness about Autism Spectrum Disorders.
BAFOL empower families to enable their children, teens, and adults with Autism to reach their full potential. Not only to educate them, but to provide assistance in helping them to fulfill their lifelong goals. Such as: education, employment, and independent living arrangements. BAFOL has a team of dedicated volunteers who believe in this mission and put every effort in place to fulfill the mission.
Jasmine Booker Founder and CEO of BAFOL said: “BAFOL is truly honored to pair up with China’s first truly independent R&B star and crossover artist to the West, Fear Chaser, Global Ambassador, Philanthropist, humanitarian and rising media icon Miss Ayi Jihu. We are very excited that she will be BAFOL’s Global International Ambassador.
This young lady is truly an amazing accomplished individual with a full career in music, television, and the film industry. Along with her hectic schedule, she still has time to dedicate her voice in being a great humanitarian; that is why BAFOL is pleased in announcing Miss Ayi Jihu joining our foundation by lending her voice and time to help others be aware of our journey and our goals in assisting individuals that live day-to-day with Autism Spectrum Disorders.”
“A Global Ambassador for BAFOL has the ability to reach others on a wider span. Therefore, they are able to inspire children/teens/adults along with other organizations to be encouraged to lend a helping hand in building a bridge across the world. By receiving this vital information on Autism Spectrum Disorders and the awareness that needs to be conveyed, will help bring about unity for this disorder. These are individuals who are truly committed to helping others and have demonstrated this by their efforts to motivate others to participate.”
Ayi Jihu, who was announced Global Ambassador for Sisha(the anti human trafficking organization) the Anti Human Trafficking organisation based in Thailand, Australia and America told us: “This has been some year already, and i honestly do not know what is going to happen next. I was not even that clued up on Autism and then out of the blue Jasmine contacted me and if you ever speak to Jasmine you know saying no is not an option. She is so committed and full of energy and she is doing amazing things from nothing. I mean three kids is hard enough, three autistic children I cannot imagine and then with all that she sets up and runs BAFOL. I just had to get involved and help and do whatever I could do. My Manager Stevie Eagle E also has an autistic son and so he was very much up for this too. Shlepp Entertainment Ltd will be doing all they can to work with and help BAFOL. I am hoping to get be at a fund raiser for BAFOL in July and that’s when we shall really get things started. Right now I am doing all my homework on autism. A Global international Ambassadorship with BAFOL, is an individual that shares in being an advocate of bringing the awareness to other’s by displaying the image of BAFOL, they also acknowledge that they will speak on behalf of BAFOL and our goals on educating others about Autism Spectrum Disorder. So I have to know what I am talking about.”
Ayi Jihu is heading to Canada in may on a special tour during Chinese heritage month in Toronto. She will be presenting an Award a the NAMA’s with her Native American Fashion Designer and Stylist Angela DeMontigny. She will also be participating in the launch of the new Young Native™ Fashion Line.
For more information on BAFOL to Donate or get involved visit there website here.
For information on Ayi Jihu visit her website here.
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Ayi Jihu – How to reach a Billion People interview
The long awaited Ayi Jihu single has finally arrived. The artist referred to as ‘The Chinese Madonna’ has not released a new track for almost a year concentrating and her philanthropic endeavors and her FearChaser® film. Ayi fans have been waiting a long time to see what this trailblazing artist would do next.
It just would not be Ayi Jihu or Shlepp Entertainment if they did anything anyone expected them to do now would it, and once again they stay true to their history and surprise as all again. Not that we should be surprised from a Chinese artist that coins a sentence no other international Chinese artist can right now, ‘Independent, Real Chinese and crossing over’. An artist that has broken the rules and made her own path from day one.
Before we get to the music we wanted to catch up with Ayi about what she has being doing all of this year after a crazy 2011 running all over the globe! It turns out she has been concentrating on promoting and raising the finance for her Fearchaser® Trilogy of movies. Fear Chaser came to the attention of the public in 2010 and very soon after that an online game (which was played by 25 million people around the world) was created. Ayi Jihu told us that everything she does now has some link to FearChaser®. Last year she took FearChaser® into schools around the world talking to young kids and teenagers about fighting their fears and pushing an Anti-bullying message.
This year due to her commitments she has been unable to get to the schools as much, something she desperately misses and so she is making a special DVD that schools can use to get her message across to the kids.
Ayi Jihu also told us that FearChaser® would be breaking ground on production this year. She told us although the budget for the movie was the biggest, it was not small either. It seems all of the hard work has paid began to pay off for Ayi Jihu and we asked her when we could expect to see the film. ‘We are confident it will be 2014 if we keep the production on schedule and start as expected this year. but it is quite a huge undertaking, being shot in several countries and there is a lot of special effects and martial arts in the film which I am training for now. I don’t want to give myself bad luck but I am confident it should be late 2014 at the moment’.
Ayi remains tight lipped when asked more about FearChaser® ‘I don’t want to spoil it for anyone. I don’t want to give too much away, but all I can tell you is it is going to be fantastic. We have some of the most talented people in the world working on this, I cannot believe how blessed I am that these people are on this project and more are coming on every day. The story is in three parts, three seperate films so I don’t even want to let on which part of the story is going to be in the first film. You will just have to wait a bit longer.’
Fashion and Style
The Young Native Fashion line is another project that Ayi has been concentrating on in 2012. A collaboration with Native Designer Angela DeMontigny Young Native Fashion has got people in the fashion world talking. We asked Ayi about Young Native Fashion.
‘Angela was my stylist anyway and she also designed the new FearChaser® costume. I knew she had it in her mind already to create a new line, but with us working together, Shlepp Entertainment involved, the whole Young Native thing just kind of naturally occurred. It just seemed like the right thing to do and once we came up with the name things kind of went from there. I think people are liking the top fashion look with a native twist and vibe.
‘Both Angela and I are Native, She being Native Cree/Metis and me being Native Yi Chinese. There is a authenticity about the Whole Young Native Line. All I do is wear the clothes and support the brand really. She does all the designing and everything. She is kind enough to say I helped inspire it so I’m happy with that. I think we have both been taken by surprise at the interest in the line. The finished collection comes out this year and we have been invited to Myanmar to showcase it at their first ever Fashion Week, which is amazing! We are trying to sort that all out now. I’m not sure if you know anything about Myanmar, It used to be called Burma, but it is quite an honour for us to be going there and doing this if everything can be brought together in time.’
Charity work
Ayi has just recently been made Global Ambassador for Sisha The Anti Human Trafficking organization founded in Australia. We asked her how that came about?
That all came through Fear Chaser really. My work with the schools and the other charities I support and have have worked with means more and more people are getting to know me because of that. One of the producers of the Fear Chaser movie James With is on the Sisha board and he kept asking me to do something to help them get a little more recognition for the great work they are doing, so I said yeah because they do amazing work and not a lot of people really know about Sisha and what they do.’ I will be doing a lot of charity work this year, not just with Sisha but with other organizations and Charities around the world. Not sure how I am gonna fit it all in, but I will try my hardest.
Hard working Ayi most surely is and her ‘Pay it forward’ attitude is setting an example for kids all over the world. Yes there is another way of doing things.
How does it feel to reach a Billion people?
Sometimes it hits home that there a lots of people watching what I do, but most of the time it does not enter my mind. I just get on with it. I have a great team and we are very grounded and we know exactly where we are going and how we wish to get there. We are not looking for quick routes or fixes and so the journey is a little harder and a little longer. I come from a small village and I guess you can take the girl out of the small village, but you can’t take the small village out of the girl so I just try to stay humble and keep working hard because I know I can make a difference.
Ayi’s list of credits is truly impressive:
Fearchaser®
Sisha Ambassador
FAAVM Ambassador
Young Native Ambassador
Global Dream Hair Ambassador
Ambassador representing A celebration of Women foundation inc
A partnership for Peace Ambassador
So-Yang Cognac and Green Tea Ambassador
Shlepp Entertainment/Shlepp Records Artist. If you ask her what she loves doing the most she will tell you the Music and so let’s get on to her new release It’s Magic.
The new single is called ‘It’s Magic’and it includes 5 mixes all together. ‘So what’s so surprising about that I hear you ask? Well for an artist well known for her provocative lyrics and style, and at a time when music is getting faster and more dance orientated, Ayi has opted to release a love song with pop overtones and under 120bpm. It’s Magic is not what many would have expected from Ayi Jihu. There is no effort here to ‘Keep up with the Jones’s’. This is a beautiful, well crafted song about love, emotion, commitment and loyalty.
The video is a little different too. It’s a mini movie, telling a story, with a twist. In order to get her story across Ayi opted to make two versions of the video, the longer one fleshing the story out a bit more and filling in some of the gaps one cannot fill in 3.30 seconds. A lot of thought and passion has gone into this track from Ayi. The presentation of the music artwork and website all have a distinct movie look. When we questioned Ayi about this she said, She did not want to just make a song and throw it out there, she wanted to make a statement whether people listened to it or not.
You will never get to far away from RnB with Ayi and even with it’s definite pop style, you can still hear and feel the RnB in this track. It’s one of those songs that if you listen to it more than once, you know it and you are singing it, like it or not. We feel quite a few people will like this and we feel even more people will associate themselves with the story and sentiment that Ayi is trying to get across.
For those of you who like their music with a a 4 to the floor vibe, don’t panic. Ayi Jihu linked up with the Trinity Band and their remix of the song takes it in a whole other direction while keeping the sentiment.
It goes from a more melancholy affair to a an upbeat dance and sing along happier track. Featuring live music and vocals from the Trinity Band who have come a long way since they almost grabbed the top prize on Sky’s Must be the Music’.
Add to that a sultry Blues and Soul Duet remix featuring Chicago born new comer Rapheal Rar Miller and you have a package that has a little bit of something for everyone.
Co Starring with Ayi Jihu on her promo video is Dream Idol Hunk Ollie Best. The two met at a Show and have remained good friends. The Dream Idols have become the Top Glamour group in Europe in just under 6 Months pulling in an all star celebrity following. Ayi Jihu is a big fan of the boys and has attended a couple of their shows.
The Dream Idols Wink Bingo Campaign has them on national tv and plastered around billboards everywhere in the UK. Shlepp Entertainment Ltd who are behind Ayi Jihu were also behind the Dream Idols quick rise to fame and initiated the hook up between Ayi Jihu and Ollie Best on the It’s Magic Promo video.
It’s Magic has a lot going on. The whole project kinda takes you back to the days when singles meant something and artist did not throw one out every couple of weeks as seems to be the trend these days. It even has a trailer! which you see when you go to http://www.loveismagic.co.uk. Below we have the full Extended video. The uncut version for you to watch and the promo version.
For those of you that like your stuff uncut here is the full version
Whether or not the public will take to the way Ayi Jihu and Shlepp Records are presenting their music remains to be seen, one thing for sure is you get more than value for money here. Do we expect Ayi Jihu to change and do what everyone else is doing in the way they are doing it…..Nope, She never really has, so why should she start now? There is a lot to Ayi Jihu’s it’s Magic indeed, you only have to visit the website to see the whole look and feel is not like any other. You get the story, the making of, find out who did what, and much, much more. See for yourself. Visit www.loveismagic.co.uk we think you will be more than a little surprised again.
You can also keep up with all things Ayi with her new free Android App. You not only get all the it’s Magic videos and content to listen to but tons and I mean tons of extra stuff too. Music, images, videos and the coolest part is Ayi communicates directly with you via text and broadcast messages. That is very cool. You can Download it here.
Yep it seems that Shlepp Records and Ayi have covered most things on this release. There truly is something for everyone here. For those of you who like your Ayi Old skool, there is a really cool video you can watch here called Music Motion Dance. This is for those who like the more raw edgy Ayi of Smak Dat, the Girl who took Macau by Storm and has since gone on to even greater things. We can only assume Ayi wanted to put this in to remind her fans that As she grows she will never abandon her roots, her love of Ragga, RnB, Hip Hop and all things Urban. Good to know Ayi. Whatever the reason it’s a nice little addition to the package. Check it out below.
For those Smak Dat lovers we have included that video below too:
It Just would not be Ayi Jihu if there was not some time of Charity of Philanthropy involved. Ayi Jihu is one of the few artist we know that seems to marry her ‘Giving back’ side or better yet her ‘Pay it forward’ side and her Artist side very well. She has being doing so from day one, which leads one to believe that this is who she really is rather than something she feels she has to do for appearance sake.
This time it’s Help for Heroes and once you listen to the song and more importantly watch the promo video (better yet the Extended video) You will understand more why Ayi has chosen this particular Charity to support on this project.
Yep Ayi is back in the Musical limelight again with a whole new look and swagga. Her new style courtesy of Native Canadian Designer Angela DeMontigny (designer of the new FearChaser® Costume for the FearChaser® Film) suites her well.
You will be able to listen to all the mixes, watch all the videos. You even get to sing-a-long to a Karaoke version if you want. There are great deals on offer on the website, you can purchase from Itunes or your normal online store or you can take advantage of one of the many deals on offer direct from Shlepp which includes bonus singles, wallpapers and lots of other cool stuff.
It’s Magic is released on April the 1st 2013 You can order your copy now on Itunes, or get the single on the site with many special offers available including bundles with other tracks and content like signed pictures.
Every Day it seems thousands of people release a single somewhere, every now and then something comes along that grabs your attention a little bit more than the norm and this is one of those things. The whole project from the music to the videos, images, is classy, well thought out and expansive. For once it seems you will get more than Value for hard earned cash. Do yourself a favour and goto www.loveismagic.co.uk You may well get a surprise.
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AYI JIHU FEARCHASER® JOINS THE FIGHT AGAINST HUMAN TRAFFICKING AS NEW SISHA GLOBAL AMBASSADOR
Fresh on the heels of the pre-release of her latest single It’s Magic (due out April 1st 2013) which is all about love. Ayi Jihu seems to be putting her money where her Fear Chasing mouth is as she is announced as an Ambassador for Anti Human Trafficking and Exploitation Organization SISHA
Seasoned Ayi watchers will not be surprised to hear Ayi is representing another Charitable organization but even they will recognize that Ayi Jihu representing Sisha is a little bit more. Sisha is a very hard hitting and proactive organization at the Sharp end of Human trafficking and Exploitation in Asia. This is not a ‘Walk in the park’ or an easy assignment. This is real FearChaser® stuff.
Steve Morrish CEO and Founder of Sisha Said. “We are so excited to welcome Ayi Jihu as our new SISHA Ambassador. Working with Ayi, who is incredibly talented and tapped into Asian audiences, is a great honor. Using the artists and collaborating with artists who are passionate about stopping human trafficking in Asia is key in the fight to end modern-day slavery and other types of exploitation.”
Ayi Jihu who is already a Woman of Action Ambassador representing A celebration of Women foundation inc, as Well as an Ambassador for Federal Association for the Advancement of Visible Minorities (FAAVM) and a Partnership for Peace (AP4P) is up for the Challenge and told us: “This is something I really want to get my teeth into. I have been talking to Steve Morrish and his team for some time about this, but did not want to get involved until I felt I could really make a difference. Sisha get their hands dirty and deal with some of the most tragic stories and situations everyday. I want to help. I am passionate about Sisha and what they do. I will do my best to shine a light on Sisha and what it does and help raise funds if I can.”
If Anyone can do it Ayi Can. Ayi Jihu has a knack of turning heads and we are sure she will do the same for Sisha. We wish her the best of luck.
To find out more about Sisha and what they do visit their official website www.Sisha.org
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C.R.I.M.E FIGHTING WITH FREDI KRUGA? CHINESE STAR AYI JIHU AT THE ‘IF ONLY’ FILM PREMIERE AT BAFTA
In our last article we brought you the news that Ayi Jihu would be attending the Premiere screening of Fredi Kruga Film ‘If Only’. Ayi Jihu is a supporter of C.R.I.M.E (Creating Role Models in Media Enterprise).
Last night we were able to join Ayi Jihu at the Screening of ‘If Only’ (our review will follow this article) and report on the events of the night.
As we walked into 195 Piccadilly the first thing we noticed was the turn out. Hundreds of people where here to watch the screening of Fredi Kruga’s first feature. Not bad for an Ex Gang member turned Social leader and now writer, Director and Film Producer.
Among the guest where people from all walks of life, From Ex Gang Members to Social leaders, Members of the Cast, community workers and celebrities. Fredi Kruga’s movie had caught the interest of many.
Ayi Jihu Met with several members of the Cast and the press and media before the screening.
In fact such was the interest in Fredi’s Movie one screening was not enough. Instead two screenings had to be arranged to accommodate everyone.
Before the actual screening itself we were treated to a few words from the man himself Fredi Kruga. Up until now he was hard to find such was the throng always surrounding him. Fredi Kruga is not a small man by the way. He spoke of his passion for this movie, his motivation and what he was trying to achieve with it and his organization C.R.I.M.E.
Fredi Kruga is an inspired man. He is a man on a mission. Perhaps it was his seeing in Ayi a kindred spirit that made him reach out the Ayi Jihu (The Fear Chaser) to join him on his quest to re-educate the youth going astray in Gangs and street violence. Perhaps losing 40 people he personally knew to street violence and gangs pushed him over the edge to make a change. Whatever it was you knew one thing when you listened to Fredi Kruga. He was serious!
We are also told that ‘If only’ is not just a film. It’s and educational and social tool that will be taken to schools, prisons and workshops all over the country. You will have to read our review (coming soon) to find out more about this film. Was it any good? However before you even go there if you are paying attention you will get a clue as to why this film is a little different to many that try to tackle the subject of Gang violence and street crime. If Only was not made just to exploit, or turn your head. It was not made to glorify commercialize Gangs and violence. It was made to tell the truth and teach. It was made by a man who has more experience of it than many who cry from the rooftops that they know about all of this stuff. ‘If Only’ was made to be real.
Throughout the film you could hear a pin drop. From start to finish (give or take moments when laughter, and yes there are some moments of humor in this film, were appropriate) everyone was completely involved in it. It was that type of film.
After the film Fredi Kruga found himself, Once again’ engulfed. Even more now everyone wanted to talk to Fredi Kruga, perhaps a little incredulous at what they had just seen. ‘If Only’ is not what you expect. It’s better than what you expected (Now there is a little clue huh?)
Ayi Jihu looked stunning as always in her Young Native ensemble by Angela DeMontigny, but the star of the night was Fredi Kruga. It seems he has gone from the stuff of nightmares to the stuff of Dreams.
Find out more about C.R.I.M.E and If Only here.
Find out more about Chinese Star Ayi Jihu here.
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Chinese Star Ayi Jihu Fighting with C.R.I.M.E
Chinese Star Ayi Jihu
Chinese Star Ayi Jihu will be stepping out on Monday the 4th of February in support of C.R.I.M.E. short movie “If only” C.R.I.M.E (Creating Role Models In Media Enterprise) was set up by Mr Fredi ‘KRUGA’ Nwaka and is a community organisation which works with ex offenders, gang members and young teens turning their stories or experiences into short film.
C.R.I.M.E. was set up as a response to the 2011 London riots as a way to not only give back to the community but to help some of the troubled teenagers who would like to seek a career in film/TV,this being done through work shops, mentoring and real life film classes. Having lost over 40 friends and associates to violent crime and gang affiliated incidences, Fredi Nwaka has used his real life experiences to deliver a punchy, fast paced, intelligent look at the gang epidemic which has claimed the lives of so many of our young people.
Ayi Jihu will be working with Fredi ‘KRUGA’ Nwaka on future C.R.I.M.E projects and films and is keen to support the organizations efforts in tackling youth violence. Ayi Jihu and Fredi ‘KRUGA’ Nwaka came together because of the synergies with her Fear Chaser projects and film and his C.R.I.M.E project. The two decided to work together in their efforts to create positive role models and motivate youngsters to do positive things.
Ayi Jihu will join a select group who will watch the first screening of ‘If Only’ at the prestigious 195 Piccadilly, (BAFTA), London W1J 9LN. She says that supporting C.R.I.M.E is in keeping with her ‘Fear Chaser‘ and her new ‘Made in China movements’ as well as her ambassadorial and philanthropic roles all over the world. ‘I am about supporting the positive and re-working the negative’ She says. ‘What Fredi (Kruga) is doing is great and I support him fully.
Following on from its premiere screening the plans is to show IF ONLY around schools, colleges and prisons as part of an educational tour as well as entering it into numerous festivals globally. Despite being screened as a complete short film an educational workshop based package which can be used in both the educational, community and voluntary sector to divert young people away from youth violence has been created. More information regarding this will be given out at the screening.
Fredi Kruga, Producer, Director of ‘If Only’
Global News Ink will be at the screening and will bring you back all the news, photos and video of the event.
For more information on C.R.I.M.E goto http://www.creatingrolemodels.com
For more information on Ayi Jihu vist here website www.Ayijihu.com
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Chinese star Ayi Jihu making moves to Asian market with Young Native Fashion line by Angela DeMontigny
The combination of Chinese Star Ayi Jihu and Top Native designer Angela DeMontigny turned many heads when it was first announced several months ago. The Young Native line by Angela DeMontigny is set to feature styles and designs with a native flavor and eventually an Asian Twist.

Since the world first got wind of Young Native demand for the clothes has been high and Angela DeMontigny has had to work around the clock to supply those wanting a bit of the Young Native swagga. With 2013 now upon us Angela DeMontigny is hoping to get the opportunity to really develop her Young Native collection. With Ayi Jihu as the face and Ambassador of Young Native the Asian community especially the Chinese are beginning to take note.

This elegant High End Collection of designer wear is exactly what the Chinese love and with the Native twist it provides something that is a little new. Angela DeMontigny is after all Cree Indian and Ayi Jihu is Native Chinese, so it does not get any more real than that.
Angela DeMontigny will also be doing some special promotions over the Christmas period (seen below):

ANGELA DEMONTIGNY/YOUNG NATIVE HOLIDAY PROMOTION:
Get this handbag and a Young Native ‘Tree of Peace’ Candle free!

This Young Native Tree of Peace candle comes free with the handbag above in a special promotion lasting up until Dec 31st 2012
The PERFECT HOLIDAY BAG!! This glamorous version of the Possible Bag can also be worn 3 different ways…as a wristlet, a cross body or shoulder bag or an evening bag. Made from full grain metallic gold leather and gold acid wash hair on hide from Italy, the 2 leather braided chain straps come in a long and short length. Fully lined with 2 zip pockets, cell phone holder and fringed leather zipper pull.
Check it out now online order before 31st Dec 2012 at www.angelademontignyonlinestore.com
Jackson Wristlet hand bag Colours: Burgundy or Gold
comes with FREE Young Native Crew Neck Eagle Tee Colours: Chocolate
Tshirt sizes: S – XL
Delivery: 3-4 weeks

This Tee comes free with the Wristlet handbag above in a special promotion lasting until Dec 31st 2012
*Free Shipping NOT included with this promotion. In order to receive a free Young Native Tee, orders must be placed BEFORE Dec. 31st, 2012.
Young Native Tee sizes/colours available first come, first serve. Sizes requested may not be guaranteed.
Get them online at www.angelademontignyonlinestore.com hit the promotions link!
2013 will see Angela DeMontigny really put the Young Native line on the Map. Being in demand has it drawbacks. There just is not always enough time and with the Fear Chaser Movie, her own new unique Angela DeMontigny collection and Young Native time is at a premium.
Check out Young Native Fashions online at www.YoungNativeFashion.com you can also like them on facebook at www.facebook.com/youngnativefashion
The Asian Fashion market ever hungry for the finest of designs and brands from the West will surely pay close attention to Angela DeMontigny and her Young Native brand especially with Ayi Jihu as her Brand Ambassador. The fusion of native design and Chinese Yi ethnic influences is a bold and original view which the world needs to see. What we are seeing now is a mere glimpse of the possibilities that Angela DeMontigny wishes to explore with her Young Native line.
Global News Ink will keep you informed on Young Native, Angela DeMontigny and Ayi Jihu
You can take advantage of the promotions or buy online at www.angelademontignyonlinestore.com
Join Young Native on Twitter @youngNativStyle
For more information about Chinese Star Ayi Jihu visit her website www.Ayijihu.com
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Ayi Jihu and the Mayor of Cambridge at Charity football event
Chinese Star Ayi Jihu and the Mayor of Cambridge came together to support a Charity football match between the Indian and Chinese top footballing teams.
Ayi Jihu turned heads in her outfit designed by Native Designer Angela DeMontigny
Ayi Jihu is well known within the Indian Community in Cambridge and has many friends there.

In a close match the Indian team ended up winners with two stunning late goals after the Chinese team had taken the lead in the first half.
When asked who she wanted to win Ayi Jihu replied “It’s a win, win for me. My brother and many of my friends play on the Chinese team, but I also have loads of friends on the Indian team. So I was not too bothered who won really. I just wanted to see my brother score a goal. This event is to raise money for Charity and it’s great to see so many people turning up and showing their support.”
A good time was had by all as both teams picked up trophies for taken part in the event.
Fans and supporters were all treated to a fantastic Indian buffet after the game.
For More information on Ayi Jihu visit her website at www.Ayijihu.com
East meets Far East dawn of a new world musical order with Ayi Jihu and Aron B
Global News Inc had exclusive access to the filming of the brand new Aron B video co-starring Chinese star Ayi Jihu. Watching the action behind the scenes of this ambitious music video it became clear that the dynamics of the world music scene are drastically changing and at the forefront of the revolution are artists like Aron B and Ayi Jihu.
Initially, what one may see is a straightforward music video featuring collaboration between two young stars; nothing more, nothing less. However, the reality is that the power of this pair; one from India, the other from China, is atomic. Both have opted not go the traditional route or play traditional games, rather, remain independent. Both have forged a massive following – leading a new, much overdue, wave in this industry. This strength of independence and diversity is genius. Independently they have great strength, but in combination, they will command the attention and interest of billions of people … before even arriving West.
At a greater depth one then realises, the entire project has virtually negated the middleman. All direction, film/crew production, and marketing are all in house. Aron B carefully controls and directs the operation and has chosen another capable maverick artist to play at his side bringing all that she [Ayi Jihu] has to offer. It is a merging of ambitious, open hearts and minds; two individuals who can empathize with each other about the dedication and passion necessary for “going it alone.” This melding of all it takes to succeed professionally is apparent in the chemistry that is exuded between them on set. No “Divas” or “Egos” are present; rather, two trailblazers sweating side by side; cutting a path through the cartel that is referred to as today’s music industry.
Aron B, working with Shlepp Entertainment Ltd, put a young dynamic team together including new vibrant players like: Its Branded and Insignia Media Productions. Aron B is also well supported by his own people, most notably his family, assisting him in his own vision. For those who are not familiar, when Indian people get together an infinite amount of man and girl power is on the periphery.
Aron B’s vision and direction are by no means small either. Shooting with the highest quality equipment, as well as using the top professionals available, he has approached this more like a film than a music video. While most artists are content to stand in front of a green screen and move about a bit, this shoot takes on the look of a potential blockbuster. Whatever the outcome one can do little but admire his swagga and investment in himself and the project.
And Jihu partnering in this video adds to Aron B’s vision. A “true born” Chinese artist, she is unique as compared to most Canto artists who are introduced in multitude and never go beyond their own territory. Urban, sexy, beautiful, and extremely talented, Jihu, consumes the camera too – and there is no effort. It’s a natural vibe that draws even Western eyes an ears, and in doing so, provides no other reaction than the pulsing beat and complete pleasure.
And what about the track itself? Those in this profession can appreciate the fact that while on a video shoot they have no choice but to hear it over and over again. Usually after a few hours, one is looking for the nearest bullet or axe to put into the sound system. However, in this case, it gets. Aron B is an undeniable R&B singer; no playing around here. He has stayed away from dance infected R&B and planted himself in the roots of his craft with a track that is sure be a hit with the purists and perhaps the public too. While not able to speak about the Indian market, this song would easily knock many of the so-called R&B tracks currently infesting the charts right off their mark. It is infectious, catchy, radio friendly; it is performed with heart and style, and it just kicks in a club; making one want to bump his or her head “old school style” after listening a few times – unable to stop singing along. This track is also noticeably aimed at the West more than any other Aron B track that has come before. There is nothing obvious to tell you this is an Indian Singer in its music, vocals or approach.
As good as this is, it takes a lot more than having a great track to have a hit or success; even radio play for that matter these days. As much as the West likes to communicate that it is a level playing ground for everyone around the world, it is not. Let’s face it, how many Indian or Chinese artists do you hear on your radio or see perform via the airwaves? Speaking from inside the industry, it is evident how difficult it is to get things beyond the “gatekeepers.” Everyone is willing to take an artist’s money and do very little for it and what is replied by them when nothing happens is some excuse about the audience not taking to its look or vibe.
Basically, if an artist, even at the highest caliber is not white or black; which are what music consumers are accustomed to, no one really cares or really takes notice. If this level of artist brings the flavour an audience will get with, the “gatekeepers” are still present to work harder to stop diversity from breaking through rather than see it for what it is – quality at its best with the potential to reach the world rather than one or two continents. Mostly it is about control and the East and Far East scare the western music machine because they do not have control over it.
Aron B and Ayi Jihu realise completely what they are up against, however, playing it safe is not how an authentic artist creates something larger than life. This collaboration is without question a compelling case for everyone in the world to take notice. The numbers (following in their perspective countries) are already there. With the fan base growing steadily in India and China, the West has no alternative but to pay attention. Additionally, the differences and distances between the East and the West are tightening daily.
Talent, tenacity, independence, global awareness, and support from family and fans – in the billions – is catching these two artists up quite rapidly.
It has been indicated that Aron B will be featured on Ayi Jihu’s new single bringing their pairing full circle, and this is not a one-time go. The two powerhouses have plans to continue working together in a concerted effort to crossover their millions of fans. Speaking to Shlepp Entertainment Ltd CEO Stevie Eagle E, he stated, “working with an artist like Aron B is a critical part of our strategy. We turn down collaborative offers from many artists around the globe, some of whom are well known names, because we are intentionally building something different. We are opening new doors and causing some discomfort to the established powers. And, this is not due to arrogance. Music is global and should be seen as such. Because we are breaking barriers, it often means our progress is seemingly slower, however, we have a long-term view and plan and so far we are on track.
Working with someone like Aron B was to us just another step in the right direction. He is one of the few players who parallels Ayi Jihu’s potential. It was a perfect match and they are both very driven and talented people who are prepared to take on not only the West, but also their own people. They are not doing this in the traditional manner, however, with every step ahead, there is never a look back. Once this all comes to fruition, the world cannot help but take notice. We will have arrived with a one way ticket.”
Aron B has been off the scene working on his craft for almost a year and is determined to come back with a bang, bigger and better, which will ignite his following. He wants to crossover on his own terms. His new track will be released this year and it is believed to be an extraordinary hit, not only due to the music, but also for what it stands for. Ayi Jihu continues to rise and expand her fan base as well. Next year will see her first movie role, her new album and single, and various TV shows in America and Europe. Her super powered Fear Chaser project is set to reach another level as well.
It is the dawn of a new era and the beginning of real change in the global music industry as these two invisible giants are on the musical and Entertainment horizon.
For more information on Ayi Jihu visit her website www.Ayijihu.com
For more information on Aron B visit his official website
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