“Help us in the fight against Slavery and Human Trafficking. Please donate now”
The long awaited Ayi Jihu single has finally arrived. The artist referred to as ‘The Chinese Madonna’ has not released a new track for almost a year concentrating and her philanthropic endeavors and her Fear Chaser film. Ayi fans have been waiting a long time to see what this trailblazing artist would do next.
It just would not be Ayi Jihu or Shlepp Entertainment if they did anything anyone expected them to do now would it, and once again they stay true to their history and surprise as all again. Not that we should be surprised from a Chinese artist that coins a word no other international Chinese artist can, Independent. An artist that has broken the rules and made her own path from day one.
The new single is called 'It's Magic'and it includes 5 mixes all together. 'So what's so surprising about that I hear you ask? Well for an artist well known for her provocative lyrics and style, and at a time when music is getting faster and more dance orientated, Ayi has opted to release a love song with pop overtones and under 120bpm. It's Magic is not what many would have expected from Ayi Jihu. There is no effort here to 'Keep up with the Jones's'. This is a beautiful, well crafted song about love, emotion, commitment and loyalty.
The video is a little different too. It’s a mini movie, telling a story, with a twist. In order to get her story across Ayi opted to make two versions of the video, the longer one fleshing the story out a bit more and filling in some of the gaps one cannot fill in 3.30 seconds. A lot of thought and passion has gone into this track from Ayi. The presentation of the music artwork and website all have a distinct movie look. When we questioned Ayi about this she said, She did not want to just make a song and throw it out there, she wanted to make a statement whether people listened to it or not.
You will never get to far away from RnB with Ayi and even with it’s definite pop style, you can still hear and feel the RnB in this track. It’s one of those songs that if you listen to it more than once, you know it and you are singing it, like it or not. We feel quite a few people will like this and we feel even more people will associate themselves with the story and sentiment that Ayi is trying to get across.
For those of you who like their music with a a 4 to the floor vibe, don’t panic. Ayi Jihu linked up with the Trinity Band and their remix of the song takes it in a whole other direction while keeping the sentiment, it goes from a more melancholy affair to a an upbeat dance and sing along happier track. Featuring live music and vocals from the Trinity Band who have come a long way since they almost grabbed the top prize on Sky’s Must be the Music’.
Add to that a sultry Blues and Soul Duet remix featuring Chicago born new comer Rapheal Rar Miller and you have a package that has a little bit of something for everyone.
It’s Magic has a lot going on. The whole project kinda takes you back to the days when singles meant something and artist did not throw one out every couple of weeks as seems to be the trend these days. It even has a trailer!
Whether or not the public will take to the way Ayi Jihu and Shlepp Records are presenting their music remains to be seen, one thing for sure is you get more than value for money here. Do we expect Ayi Jihu to change and do what everyone else is doing in the way they are doing it…..Nope, She never really has, so why should she start now? There is a lot to Ayi Jihu’s it’s Magic indeed, you only have to visit the website to see the whole look and feel is not like any other. You get the story, the making of, find out who did what, and much, much more. See for yourself. Visit www.loveismagic.co.uk we think you will be more than a little surprised again.
Yep it seems that Shlepp and Ayi have thought of just about everything on this single release. There truly is something for everyone here. For those of you who like your Ayi Old skool, there is a really cool video you can watch here called Music Motion Dance. This is for those who like the more raw edgy Ayi of Smak Dat, the Girl who took Macau by Storm and has since gone on to be on the verge of Mega success worldwide. We can only assume Ayi wanted to put this in to remind her fans that As she grows she will never abandon her roots, her love of Ragga, RnB, Hip Hop and all things Urban. Good to know Ayi. Click on any of the Screen shots below to watch the video
It Just would not be Ayi Jihu if there was not some time of Charity of Philanthropy involved. Ayi Jihu is one of the few artist we know that seems to marry her ‘Giving back’ side and her Artist side very well. She has being doing so from day one, which leads one to believe that this is who she really is rather than something she feels she has to do for appearance sake. This time it’s Help for Heroes and once you listen to the song and more importantly watch the promo video (better yet the Extended video) You will understand more why Ayi has chosen this particular Charity to work with on this project.
Yep Ayi is back in the Musical limelight again with a whole new look and swagga. Her new style courtesy of Native Canadian Designer Angela DeMontigny (designer of the new FearChaser® Costume for the FearChaser® Film) suites her well.
You will be able to listen to all the mixes, watch all the videos. You even get to sing-a-long to a Karaoke version if you want. There are great deals on offer on the website, you can purchase from Itunes or your normal online store or you can take advantage of one of the many deals on offer direct from Shlepp which includes bonus singles, wallpapers and lots of other cool stuff.
It’s Magic is released on April the 1st 2013 You can order your copy now on Pre-sale, or you can get the single on the site with one of the many special offers available.
Every Day it seems thousands of people release a single somewhere, every now and then something comes along that grabs your attention a little bit more than the norm and this is one of those things. The whole project from the music to the videos, images, is classy, well thought out and expansive. For once it seems you will get more than Value for hard earned cash. Do yourself a favour and goto www.loveismagic.co.uk You may well get a surprise.
Follow us @GlobalNewsink
Ground Breaking Chinese Star Ayi Jihu
Chinese Star Ayi Jihu stepped out in London to the ‘As Blue As The Sky’ private movie event at Mango Lounge in Earls Court. Ayi Jihu has a small part in this British Romantic Drama and this was her first real meeting with the Director and some of the producers of the film since finding out she was going to be in the film.
Ayi was accompanied by Shlepp CEO Stevie Eagle E.
Ayi Jihu got to meet some to the producers involved in the film ‘As Blue As the Sky’ Like James Daley. The Main producer of the Film Frederick Archer was not able to attend the event.
Ayi spent much of her time meeting and greeting various investors involved in the film. All of them seemingly eager to embrace the Chinese interest Ayi Jihu brings to the film.
For The Director of the Film Wayne Campbell this was not his first time meeting Ayi Jihu. He directed her the first music video she was ever in almost 5 years ago at Shlepp Records in London. He recommended Ayi for this role in ‘As Blue As The Sky’ Wayne Campbell told us: ‘It is amazing to see the rise of Ayi Jihu since I first met her almost 5 years ago. She was just an extra in a music video I was shooting for Shlepp Entertainment and we all could not take our eyes of her in the editing suite. It was obvious she stole the show on the video then and we actually went back and shot more of the video around her. Like many people I have been keeping my eye on her progress over the years and it has been a while since she has been back in the UK as she always seems to be in some exotic location around the globe. When we looked at Casting for this movie we knew right away we needed every edge we can get being an independent film. Ayi is not only perfect for the part but she brings a lot of interest and eyes from all over the world and hopefully that will put a few more bums on seats. If her first video is anything to go by we can expect her first big screen experience to to really go of the chain. She has a way of doing that to the things she touches. We are all excited about having her on board.
Ayi Jihu broke out in her custom raw laugh when Director Wayne Campbell tried to explain her role in the movie. Apparantly whatever it is she will not be wearing much we have been told.
Global News have also been told at least one Ayi song will be included in the film Soundtrack.
As Blue As The Sky is a Romantic Drama set in Dorset UK. The movie is supposed to be a real tear jerker. Based on a true story It explores the the scenario of losing and find love from a slightly different perspective. The film is slated to break ground on production early 2013.
Ayi Jihu has a busy 2013 lined up with her new album and several other film projects including Fear Chaser starting to break ground also.