The long awaited Ayi Jihu single has finally arrived. The artist referred to as ‘The Chinese Madonna’ has not released a new track for almost a year concentrating and her philanthropic endeavors and her Fear Chaser film. Ayi fans have been waiting a long time to see what this trailblazing artist would do next.
It just would not be Ayi Jihu or Shlepp Entertainment if they did anything anyone expected them to do now would it, and once again they stay true to their history and surprise as all again. Not that we should be surprised from a Chinese artist that coins a word no other international Chinese artist can, Independent. An artist that has broken the rules and made her own path from day one.
The new single is called 'It's Magic'and it includes 5 mixes all together. 'So what's so surprising about that I hear you ask? Well for an artist well known for her provocative lyrics and style, and at a time when music is getting faster and more dance orientated, Ayi has opted to release a love song with pop overtones and under 120bpm. It's Magic is not what many would have expected from Ayi Jihu. There is no effort here to 'Keep up with the Jones's'. This is a beautiful, well crafted song about love, emotion, commitment and loyalty.
The video is a little different too. It’s a mini movie, telling a story, with a twist. In order to get her story across Ayi opted to make two versions of the video, the longer one fleshing the story out a bit more and filling in some of the gaps one cannot fill in 3.30 seconds. A lot of thought and passion has gone into this track from Ayi. The presentation of the music artwork and website all have a distinct movie look. When we questioned Ayi about this she said, She did not want to just make a song and throw it out there, she wanted to make a statement whether people listened to it or not.
You will never get to far away from RnB with Ayi and even with it’s definite pop style, you can still hear and feel the RnB in this track. It’s one of those songs that if you listen to it more than once, you know it and you are singing it, like it or not. We feel quite a few people will like this and we feel even more people will associate themselves with the story and sentiment that Ayi is trying to get across.
For those of you who like their music with a a 4 to the floor vibe, don’t panic. Ayi Jihu linked up with the Trinity Band and their remix of the song takes it in a whole other direction while keeping the sentiment, it goes from a more melancholy affair to a an upbeat dance and sing along happier track. Featuring live music and vocals from the Trinity Band who have come a long way since they almost grabbed the top prize on Sky’s Must be the Music’.
Add to that a sultry Blues and Soul Duet remix featuring Chicago born new comer Rapheal Rar Miller and you have a package that has a little bit of something for everyone.
It’s Magic has a lot going on. The whole project kinda takes you back to the days when singles meant something and artist did not throw one out every couple of weeks as seems to be the trend these days. It even has a trailer!
Whether or not the public will take to the way Ayi Jihu and Shlepp Records are presenting their music remains to be seen, one thing for sure is you get more than value for money here. Do we expect Ayi Jihu to change and do what everyone else is doing in the way they are doing it…..Nope, She never really has, so why should she start now? There is a lot to Ayi Jihu’s it’s Magic indeed, you only have to visit the website to see the whole look and feel is not like any other. You get the story, the making of, find out who did what, and much, much more. See for yourself. Visit www.loveismagic.co.uk we think you will be more than a little surprised again.
Yep it seems that Shlepp and Ayi have thought of just about everything on this single release. There truly is something for everyone here. For those of you who like your Ayi Old skool, there is a really cool video you can watch here called Music Motion Dance. This is for those who like the more raw edgy Ayi of Smak Dat, the Girl who took Macau by Storm and has since gone on to be on the verge of Mega success worldwide. We can only assume Ayi wanted to put this in to remind her fans that As she grows she will never abandon her roots, her love of Ragga, RnB, Hip Hop and all things Urban. Good to know Ayi. Click on any of the Screen shots below to watch the video
It Just would not be Ayi Jihu if there was not some time of Charity of Philanthropy involved. Ayi Jihu is one of the few artist we know that seems to marry her ‘Giving back’ side and her Artist side very well. She has being doing so from day one, which leads one to believe that this is who she really is rather than something she feels she has to do for appearance sake. This time it’s Help for Heroes and once you listen to the song and more importantly watch the promo video (better yet the Extended video) You will understand more why Ayi has chosen this particular Charity to work with on this project.
Yep Ayi is back in the Musical limelight again with a whole new look and swagga. Her new style courtesy of Native Canadian Designer Angela DeMontigny (designer of the new FearChaser® Costume for the FearChaser® Film) suites her well.
You will be able to listen to all the mixes, watch all the videos. You even get to sing-a-long to a Karaoke version if you want. There are great deals on offer on the website, you can purchase from Itunes or your normal online store or you can take advantage of one of the many deals on offer direct from Shlepp which includes bonus singles, wallpapers and lots of other cool stuff.
It’s Magic is released on April the 1st 2013 You can order your copy now on Pre-sale, or you can get the single on the site with one of the many special offers available.
Every Day it seems thousands of people release a single somewhere, every now and then something comes along that grabs your attention a little bit more than the norm and this is one of those things. The whole project from the music to the videos, images, is classy, well thought out and expansive. For once it seems you will get more than Value for hard earned cash. Do yourself a favour and goto www.loveismagic.co.uk You may well get a surprise.
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TOP NATIVE DESIGNER AND STYLIST ANGELA DEMONTIGNY LAUNCHES YOUNG NATIVE FASHION LINE WITH CHINESE STAR AYI JIHU
‘Young Native’ (@YoungNativStyle) a new fashion line from Designer Angela DeMontigny.
Maverick Native Designer and stylist Angela DeMontigny today launched her new Fashion line ‘Young Native‘ to the world in some style. We have been expecting a new young and fresh line from Angela (@womanofdesign) for some time now, but what we did not expect was the collaboration with Chinese Star Ayi Jihu.
“Live Free, Love Free” That is the motto of the ‘Young Native‘ brand designed by top Native Designer, Angela DeMontigny. This new line which has a refined ‘street’ vibe to it, is for the young, free spirited and confident 18 – 35 year old woman who wants to be sexy, classy and real but also connected with the natural and cultural elements of life. Working with Ayi Jihu to create that vibe was a shrewd move by Angela DeMontigny. Ayi Jihu is an artist, philanthropist and celebrity known for being independent and real. She is also a Native born Chinese girl, from the Yi Minority in Sichuan Province of China. She is about as native as you are gonna get coming from China and she represents a new breed of international women hungry for their place in the new world.
Angela DeMontigny worked closely with Chinese Star Ayi Jihu when creating the collection. After developing the costume for Ayi Jihu’s Fear Chaser character that is being crafted into a movie, comic book and animation, Angela and Ayi became not only close friends but colleagues. Ayi Jihu is now hard at work on her new Album set for release in 2013 as well as getting ready for her first proper Film Role in British Romantic Drama As Blue As The Sky which is set to start filming in October with a strong British cast. Angela DeMontigny is styling Ayi for her part in the film and the two have been working very hard to get everything finalized.
Working on the Young Native Fashion Line with Angela was the most fun. She really does it all and I just kinda give my opinion on what I like and what I think will go down. The whole style of the range and what it stands for suits me perfectly. I love the Tee Shirts they are so cool and each one of them stands for something. They are cultural, natural, colourful and well made, but they are also cool, street and fashionable, not as easy as you would think to achieve. When I am wearing Young Native clothes I just get so many compliments from women, which is different from just getting men looking. Just walking down the street you get people coming up to you asking, where did you get that, It’s great! Most of all it’s about how things make you feel and I feel real, sexy and even more confident when I wear the right things and Young Native gives me those feelings.
I’m really proud of what we have come up with here and I know it will go down with women all over the world. I am overjoyed to be the Ambassador for the product and feel I played a little part in how this new line is being presented. Angela is a fantastic, original designer, she is the first of her kind to really break out into high fashion. She and I are both going where no one has quite gone before and we have a kind of sister relationship. She has designed the new Fear Chaser costume (which is fantastic) and she is also designing and styling me for my live shows, videos as well as the film I am going to be working in this year. So we are just having a good time, working hard and doing good business too. I know she works closely with My management, Record and Production company Shlepp Entertainment and they had a lot to do with helping her develop the marketing and images and direction for Young Native. They are also helping her establish the brand in China so it’s very much a team effort all of this. I know everyone will love it as much as I do.
It was a natural progression for Angela, after becoming Ayi Jihu’s personal stylist and designer to craft a collection she has been planning for several years and use Ayi Jihu as a muse for her designs.
The result is the beautifull and vibrant Young Native Collection. The Young Native Collection is set to grow over the next several months with more styles and accessories being added. Ayi Jihu is proud and happy to represent this new vibrant fashion brand and hopes that it will catch on around the world and especially in China.
Head of Shlepp Entertainment Stevie Eagle E
We are constantly on the look out for strategic business alliances for our business. We are always looking for ways to expand Ayi Jihu’s presence around the world. She is not just about singing there is much more to her than that. Young Native is a fantastic brand with great growth potential and it works perfectly with Ayi Jihu. We see nothing but good things here. Angela DeMontigny is the first of her kind really, a native designer about to breakthrough into mainstream fashion. Together they form a Dream Team with us firmly behind them, making sure that the brand and the individuals get out to the world.
Ayi Jihu continues to work hard independently with Shlepp Entertainment building her brand around the world. Despite the odds she continues to grow. Her new single and album are scheduled for release in 2013 and we shall be bringing you any news first here on Global News.
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